Many would argue that American Express and other card companies are really travel and lifestyle clubs at heart. Why would consumers pay hundreds of dollars in annual fees to use an Amex Platinum card, or thousands of dollars to use an Amex Centurion? The difference is in the benefits – each card offers certain elevated benefits (such as lounge access, or concierge services), and travelers will gladly pay a yearly subscription to access those benefits and be part of the brand. In the same way, travel clubs can add a sense of elite and exclusive value for members of any company or organization, inside or outside the travel industry, while increasing revenue from membership fees, attracting new members and strengthening brand affinity across the board. Here are a few question and answer topics to introduce non-travel businesses to the possibility that they could benefit in revenue, brand affinity and loyalty by offering a technology-based travel club, in partnership with Custom Travel Solutions… What is a travel club and why would a non-travel organization offer a travel club to its customers or members? For years, non-travel retailers have been using airlines’ frequent flyer programs to add value to their core businesses…
Travel clubs help drive customer acquisition, new revenue streams, stronger loyalty and more brand equity. Travelers Rest, SC, USA – May 22, 2018– Custom Travel Solutions, the world’s leading provider of elite membership-based travel and lifestyle benefits, has published a new report, “The Travel Club Concept: Revenue & Loyalty for Non-Travel Brands and Membership-Based Organizations.” The report discusses how travel clubs can help drive revenue and loyalty for non-travel brands and organizations, including alumni clubs, banks, credit unions, frequent flyer programs, employee groups, network marketing companies, retailers, shared interest clubs and more. “The travel club concept presents a unique business case for any company or organization that wants to increase revenue and strengthen loyalty with their customers or members.” said Mike Putman, CEO of Custom Travel Solutions. “Almost every consumer aspires to travel, and non-travel businesses are recognizing an immense need and unconventional opportunity to leverage the universal appeal of travel and the high perceived value of travel and lifestyle benefits to supplement their core missions.”
This is truly a new era for global travel, and as demand for travel continues to rise, non-travel businesses and organizations can play a significant role in sales and marketing. By 2021, global online travel sales will reach $855 billion (according to eMarketer) – a significant revenue opportunity for any enterprise to claim.
In the last decade, the membership economy has witnessed a drastic boost. It is no longer limited to premium clubs and societies. Individuals belonging to different domains can take the benefit of membership-driven companies.