In: June 2018

27
Jun

Alumni Clubs and the appeal of Travel Benefits

Alumni Clubs and the appeal of Travel Benefits

Alumni clubs are becoming popular among travelers with a host of travel and lifestyle benefits they offer. Take a look at the various travel benefits that appeal to student travelers and encourage them to be part of alumni clubs. 

27
Jun

TravelDailyNews Features Custom Travel Solutions Travel Concept Brief

Custom Travel Solutions Introduces the “Travel Club” Concept to Non-Travel Brands and Organizations

TravelDailyNews, the travel & tourism news portal for the international travel trade market has featured Custom Travel Solutions’ Travel Club Brief.

25
Jun

Monetizing Loyalty Programs – From Cost Center to Revenue Center

Monetizing Loyalty Programs – From Cost Center to Revenue Center

The full potential of loyalty programs wasn’t realized until 1980s. Today, they are everywhere in the customer-centric industry. But are loyalty efforts profitable? The answer is yes.

21
Jun

Travel Marketing: Travel Clubs versus Online Travel Agencies

The top online travel agencies (OTAs) invest billions of dollars for one purpose – to get the right travel products to the right customers at the right time. Major OTAs like Expedia have been successful by creating multiple brands across different websites targeted to different audience segments.

18
Jun

The Long-range Member Benefits of Travel Clubs – More than Just Miles

The Long-range Member Benefits of Travel Clubs – More than Just Miles

Travel clubs are undoubtedly the new ‘it’ thing. If you are wondering why, just look into the range of services and features they offer to your business. As a member, you get access to insider deals, rewards, preferential rates, special promotions and more.

18
Jun

How to Achieve Year-Round Brand Engagement with a Travel Club

Brand engagement is the core of any travel business model. The end goal of travel club membership is to increase customer retention and enhance the lifetime value of your customers. It does so via its loyalty programs that enhance customer engagement and consequently increase repeat purchases.

15
Jun

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

What led the airline industry to introduce the original “frequent flyer program” (FFP) concept? Remember, this was long before retailers popularized the “loyalty program” concept.

15
Jun

Credit Union Features Custom Travel Solutions CEO Mike Putman’s Article

How Travel and Lifestyle Clubs Help Differentiate Online Banking for Credit Unions

Our CEO Mike Putman was recently featured in an article for CU Business, a leading resource for credit unions. The article discusses why credit unions will need to differentiate their value proposition in the eyes of existing and potential members, and how a branded travel club can help them do that – while adding revenue, strengthening loyalty and converting brand affinity into brand equity.

13
Jun

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

Loyalty can never be truly bought… but it can be earned or built through rich, rewarding customer experiences. The first step to fostering brand loyalty is to produce a solid base of repeat customers – brand loyalists – who are 67% more likely to spend than the new ones.

08
Jun

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

In the past ten years, services like Airbnb, Lyft and Uber have gone from being the cool/new “disruptors” to being the face of a new economy – a “sharing economy,” as it’s called.