In: Resource Center

13
Jul

Travel Clubs as a Member Engagement Strategy

Travel club as a Membership engagement strategy

Engaged customers fall into four categories – the buyers, the advocates, active engagers and loyal followers. Leveraging the myriad channels of communication and contact points is essential to help your travel business stand out and bring in more revenue.

05
Jul

Can Travel Clubs Replace Online Travel Agencies?

Can Travel Clubs Replace online travel agencies?

As the online travel industry underwent major changes, most of the major online travel agencies (OTAs) focused on the business aspects of their operations rather than customer experience.

02
Jul

How a Travel and Lifestyle Club Can Drive Revenue and Loyalty

The Travel Club Concept How a Travel and Lifestyle Club Can Drive Revenue and Loyalty

Those in travel businesses do realize that travel is an expensive and exotic commodity. A regular travel marketer will sell people air tickets or vacation packages, whereas travel clubs sell them dreams, adventure, experience, and memories.

27
Jun

Alumni Clubs and the appeal of Travel Benefits

Alumni Clubs and the appeal of Travel Benefits

Alumni clubs are becoming popular among travelers with a host of travel and lifestyle benefits they offer. Take a look at the various travel benefits that appeal to student travelers and encourage them to be part of alumni clubs. 

25
Jun

Monetizing Loyalty Programs – From Cost Center to Revenue Center

Monetizing Loyalty Programs – From Cost Center to Revenue Center

The full potential of loyalty programs wasn’t realized until 1980s. Today, they are everywhere in the customer-centric industry. But are loyalty efforts profitable? The answer is yes.

21
Jun

Travel Marketing: Travel Clubs versus Online Travel Agencies

The top online travel agencies (OTAs) invest billions of dollars for one purpose – to get the right travel products to the right customers at the right time. Major OTAs like Expedia have been successful by creating multiple brands across different websites targeted to different audience segments.

18
Jun

The Long-range Member Benefits of Travel Clubs – More than Just Miles

The Long-range Member Benefits of Travel Clubs – More than Just Miles

Travel clubs are undoubtedly the new ‘it’ thing. If you are wondering why, just look into the range of services and features they offer to your business. As a member, you get access to insider deals, rewards, preferential rates, special promotions and more.

18
Jun

How to Achieve Year-Round Brand Engagement with a Travel Club

Brand engagement is the core of any travel business model. The end goal of travel club membership is to increase customer retention and enhance the lifetime value of your customers. It does so via its loyalty programs that enhance customer engagement and consequently increase repeat purchases.

15
Jun

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

What led the airline industry to introduce the original “frequent flyer program” (FFP) concept? Remember, this was long before retailers popularized the “loyalty program” concept.

13
Jun

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

Loyalty can never be truly bought… but it can be earned or built through rich, rewarding customer experiences. The first step to fostering brand loyalty is to produce a solid base of repeat customers – brand loyalists – who are 67% more likely to spend than the new ones.