In: BLOG

31
Oct

How to Target Millennials to Join Your Travel Club

Recently, millennials have overtaken baby boomers as the biggest demographics in the United States (source). Unlike other generations, millennials have a different set of priorities. For instance, they travel more often and would like to attain a perfect work-life balance instead of being overly career driven. If you own a travel club, then targeting millennials should be the top-most priority of your marketing strategy. Here are some foolproof ways to gain more leads related to this young and dynamic generation. Change your traditional marketing model If you wish to target millennials, then you need to think of something new and out of the box. This can’t be done by sticking with your traditional marketing model. These days, travel clubs are coming up with viral campaigns that are solely dedicated to millennials. This can be done by running exclusive offers, last-minute deals, developing a loyalty program, providing cashback, and more. Be active on social media Social media is undoubtedly the easiest and the best way to reach out to your audience. For instance, more than 80% of millennials check their Twitter account at least once a day (source). Therefore, if you wish to reach out to millennials, then you need to…

20
Oct

Why Banking and Financial Institutes Should Offer A Travel Club?

travel clubs

The banking and financial sector has seen a drastic change in the last decade. With the increase in competition, banking institutes need to walk an extra mile to get more leads. One of the best ways to do it is by including an exclusive travel club for its customers. By providing some of the best travel club benefits, your firm can also be a leader in the banking sector. Here are some thoughtful reasons why a banking institute should include a travel club: It takes advantage of an emerging sector Travel and tourism is one of the most rapidly growing industries in the world with a GDP of more than $7.6 trillion (source). This makes around 10% of the world’s total GDP. Therefore, by getting associated with an emerging economy, your bank will only be benefited in the long run. For instance, the banking institute can provide several travel benefits and loans for its customers and gain more profit from it. It builds a niche in the market Currently, there are only a handful of banking or financial institutes with a connected travel club. By building a travel club, you can provide various solutions under your name. This will create…

11
Oct

Major Corporate Travel Trends to Watch Out for in 2018

corporate travel

Corporate travel is no longer solely associated with business or work. To let employees have a hassle-free experience while traveling, plenty of multinationals are coming up with revolutionary corporate travel ideas. Not just to help various organizations save big on their travel budget, there are a plethora of travel clubs that are providing solutions for corporate trips to be luxurious than ever. With the growing expectations as well as technological progression, a drastic shift in corporate travel has been seen. Here’s our prediction for a few major corporate trends that are going to make waves in 2017. The integration of Artificial Intelligence Although there are AI-enabled assistants like Siri or Google Assistant to book tickets, their features are only going to expand in the coming days. With the integration of various third-party services, your AI assistant will help you manage your upcoming corporate travel plans in one place. Not just to prepare your itinerary, it will also help you book flights, cabs, and keep your schedule handy while traveling. Exclusive corporate stays During any corporate trip, people want to be at the top of their game. An exclusive corporate stay can make it happen while giving an opportunity to meet…

05
Oct

Why Membership Based Organizations Need to Integrate Travel Club Benefits

Some of the most successful and fastest growing organizations worldwide are driven by its members. In today’s fast-paced world, everyone likes to access exclusive benefits in seconds, which has caused a rapid growth in the membership driven economy. To gain more leads, organizations offer a plethora of benefits to its members. Out of all the provided features, it has been observed that travel club benefits yield an exceptional ROI. To assist you, several thoughtful suggestions have been listed for membership driven organizations to integrate dedicated travel club benefits right here. Travel benefit programs have a universal appeal Who doesn’t like to travel, right? Since it is something that appeals to every kind of individual, it opens a lot of new doors for an organization. While providing various travel benefits, your firm can certainly attract plenty of leads. Customers prefer brands with loyalty programs Before joining membership of any brand, customers always look for the kind of loyalty programs it has to offer. For instance, it is observed that 41% of millennials, 58% of Gen X, and 74% of Baby Boomers prefer a brand with a loyalty program (source). It leads to customer satisfaction Every organization likes to achieve customer satisfaction…

26
Sep

How is Travel Portal API XML Integration Beneficial?

API XML

In order to have a prominent online presence, every travel portal needs to develop an interactive API (Application Program Interface). If you also like to have an interactive API, then you should consider taking some extra measures. After all, this would be used by your customers to access your services and interact with you on a daily basis. These days, most of the travel portals integrate an XML based API. It stands for Extensible Markup Language and encodes a document which can be read by both, machines as well as humans. Based on free open standards, it is used to write and send information across different computers. After having API XML integration with your travel platform, you can easily manage your portal. It can provide the following benefits to your travel portal: Cross-platform support Since XML doesn’t depend on a single platform, it can be accessed by users on different devices and systems in a seamless way. It can also fetch information from your back-end database, even if it has a different structure. Consider the XML integration as a translator that supports tons of programming languages and formats. Needless to say, it can readily be used to create travel portals…

22
Sep

8 Ways to Generate Leads for Your Travel Club with Social Media

travel club

In today’s competitive marketplace, almost every major brand is taking the assistance of social media to reach out to their audience instantly. Various travel clubs and businesses are already using platforms like Facebook, Instagram, Snapchat, and more to generate new leads and maintain a distinctive brand presence. If utilized wisely, social media can be your biggest marketing weapon in the long run. All you got to do is follow these expert suggestions. Focus on every platform individually Let’s face it – you can’t be active on every social media platform. Instead of investing so much time, handpick the platforms that would appeal to your audience the most. It is observed that over 95% of adults (aged 18-34) are likely to follow a brand on social media (source). To start with, you can be active on popular mediums like Facebook, Twitter, and Instagram. Later, you can simply measure your ROI and distinguish your audience from one medium to another. Don’t have the same style of content for every platform. Try to come up with unique campaigns for every medium that would resonate with your audience. Run dedicated contests If you wish to make your followers your brand ambassadors on social media,…

19
Sep

Implement these Marketing Ideas for Your Travel Club

travel club

In the membership driven economy, it can be a little tedious to run a successful travel club. These days, most of the leading travel portals are coming up with new ideas to lure more customers. Nevertheless, the kind of dedicated services and exciting offers that a travel club provides can’t be compared with any run of the mill travel website. If you own a travel club, then try to implement these suggestions to attain a unique appeal. Know what your customers want Instead of assuming things, it is better to do your bit of research to understand what your customers want. Since it is a growing industry, one can easily go through pre-conducted surveys online regarding the preference of various travelers. For instance, most of the people believe that travelers like to save their hard-earned money while planning a vacation. While it is true, they are also ready to pay an extra amount to enjoy various value-added benefits. According to a survey, it has been discovered that more than 70% of travelers are willing to pay more to enjoy additional services (source). Offer personalized services Every individual likes to be treated differently. If you will walk an extra mile for your…

05
Aug

Key Travel Trends Impacting the Digital Experience in 2016

Travel trends

Do you remember the last time you booked a flight ticket through a travel agent? Well, most people don’t. But that doesn’t alter the fact that technology has an indispensable role to play in the future of travel. The travel industry is constantly innovating new ideas and concepts to offer a pleasant experience to the travelers across various social and digital channels. The digital occurrence in the travel industry is expanding its horizons with each passing day. Take, for instance, drone photography or virtual tours. The digital world is continuously changing the way we move, travel, stay and see places.

05
Aug

How is Millennial Trend Shifting and Shaping Travel

millennials

Millennials love to travel whenever they can. They don’t view travel as a luxury but a necessity. According to the stats, they travel more than business travelers – about 4.7 times each year. Millennials have spent 20% more on travel in 2014 than the previous year and it is increasing. They are spending roughly $200 billion yearly on their travels. (Source)

18
Jul

The Evolution of Membership-Based Economy in Travel

travel club

With the drastic rise of subscription economy, almost every sector is changing its functionality. Travel and hospitality are certainly no such exception, as they are currently witnessing the rise of the membership driven economy. Gone are the days when travelers used to invest hours while planning their vacations! In this fast-paced world, the way people travel has certainly changed a lot as well. Read on to learn more about the evolution of membership-based travel economy and how travel clubscan make the most of it.