Tag: Brand loyalty

13
Jun

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

Loyalty can never be truly bought… but it can be earned or built through rich, rewarding customer experiences. The first step to fostering brand loyalty is to produce a solid base of repeat customers – brand loyalists – who are 67% more likely to spend than the new ones. The services provided by a travel club are dynamic and greatly improve a traveler’s planning and booking process, as well as the journey itself. This, in turn, greatly impacts the member’s loyalty towards the travel club. When they know that the travel club is watching their back at all times, they no longer remain proverbial fair-weather friends but turn into loyal customers. Here are 6 ways a travel club can foster brand loyalty like no other:   1.    Involve Loyalty begets loyalty. Interacting with customers to build a by-name relationship can make them feel truly valued. Attentiveness to small details such as remembering a customer’s birthday or gestures like asking for client’s testimonial can make a huge difference. For a travel club, these things certainly offer long-term dividends. 2.   Unparalleled customer service A travel club can help provide consistent customer support at all times – before, during and after a customer’s vacation. This…