Tag: Customer acquisition

10
Aug

Netflix and the Subscription Model: How to Acquire & Retain Customers

Netflix and the Subscription Model: How to Acquire & Retain Customers

Just a decade ago, Netflix was known primarily as the disruptor of Blockbuster and pioneer of online subscriptions for specific products or services (in this case DVD delivery, but there were also shaving clubs, travel clubs and so on). Around 2007, Netflix decided to keep its subscription model but made the wise decision to transition from DVDs to streaming content.

02
Aug

Common Revenue Opportunities for Member Clubs, Loyalty Programs and Travel Clubs

Common Revenue Opportunities for Member Clubs, Loyalty Programs and Travel Club

 Member clubs such as the $9 Fare Club offered by Spirit Airlines or Amazon Prime can be an ingenious way for travel and non-travel brands to diversify their loyalty offerings and drive a different kind of added value than a traditional loyalty program might offer.