Tag: Frequent Flyer Programs

23
Jul

Retailer Loyalty Programs and 360-Degree Travel Experiences

Retailer Loyalty Programs and 360-Degree Travel Experiences

Brand relationships follow a simple law: the more you give, the more you get. That’s why consumers love loyalty programs – they get brand value beyond the price of the transaction, every time they spend. But many brands have been “giving” loyalty rewards and not seeing a return on investment. So what gives?

15
Jun

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

What led the airline industry to introduce the original “frequent flyer program” (FFP) concept? Remember, this was long before retailers popularized the “loyalty program” concept.