Tag: Spotify

10
Aug

Netflix and the Subscription Model: How to Acquire & Retain Customers

Netflix and the Subscription Model: How to Acquire & Retain Customers

Just a decade ago, Netflix was known primarily as the disruptor of Blockbuster and pioneer of online subscriptions for specific products or services (in this case DVD delivery, but there were also shaving clubs, travel clubs and so on). Around 2007, Netflix decided to keep its subscription model but made the wise decision to transition from DVDs to streaming content.