Vacation Rentals in the Sharing Economy… By 2021, vacation rentals are expected to be a $193 billion USD global market. Europe – with their “holiday villas” will generate the highest revenue and growth. But vacation rental owners, agencies and managers will need to focus on standing out – or face being reduced to merely supply inventory for Airbnb and Expedia. Vacation Rentals need to create real brand promise – and delivery on it. Curious to learn how you can add new revenue and enhance your vacation rental offering? Download our Vacation Rentals Report to learn more.
This article first appeared in the June 2018 issue of Credit Union Business. One of the biggest challenges for credit unions today is their ability to drive awareness and engagement, including through their digital and mobile channels.
Introducing the Travel Club… … in a 37-second video. One of the biggest challenges for any organization is keeping customers happy and loyal. Consumers want added value above and beyond what they buy or pay for. And few things have proven as appealing to consumers as offering a travel club. With a travel club, your brand or organization can add new revenue from membership fees, strengthen loyalty, and ultimately, convert brand affinity into brand equity. Curious to learn more and understand how it can apply to your business? Download our Travel Club report to learn more.
Those in travel businesses do realize that travel is an expensive and exotic commodity. A regular travel marketer will sell people air tickets or vacation packages, whereas travel clubs sell them dreams, adventure, experience, and memories.
The top online travel agencies (OTAs) invest billions of dollars for one purpose – to get the right travel products to the right customers at the right time. Major OTAs like Expedia have been successful by creating multiple brands across different websites targeted to different audience segments.
Many would argue that American Express and other card companies are really travel and lifestyle clubs at heart. Why would consumers pay hundreds of dollars in annual fees to use an Amex Platinum card, or thousands of dollars to use an Amex Centurion?
Travel clubs help drive customer acquisition, new revenue streams, stronger loyalty and more brand equity.
Human Resource is the most vital component of any organization. If your firm would like to attain long-term employee satisfaction and retention, then you need to think out of the box.
These days, almost every major brand is on social media, which has made these platforms quite noisy. While digital marketing is still considered as one of the most effective ways to reach out to a wider range of audience in less time, marketers are looking for its alternatives as well.
Both healthcare and travel are considered as some of the most vital service-based sectors of the present time. Needless to say, their integration can yield fruitful results for any travel club. These days, travelers like to take added measures related to healthcare services.