What exactly is the reason for this sector’s boom in such a short span? Well, there are a number of reasons but the major one is its unique charm to the typical traveler. Vacation rentals are exceptionally different than the regular hotel establishments.
Recent studies have confirmed that engaged employees create a better customer experience, strengthen their brand and are more productive. The study also revealed that companies with higher employee engagement levels have an edge over those in the industry with lower engagement levels and have 3.9 times more earnings per share than the latter. Your employees are your best advocates. Consider them as your spokespersons. If your company has 2000 employees, all of them can be the social networkers. So it makes sense to involve your employees in your brand. The travel clubs can offer an immersive experience to your company, customers, and employees, altogether. Your travel brand can profit from the travel club framework to create an additional level of employee-employer engagement. In order to achieve this, you need to turn your employees into ambassadors by incorporating these top practices – Profit sharing What is more motivating than giving cash? Offering your employees a share of your company’s profits. This is one of the best practices to motivate your employees to the bottom line. By letting your employees have a little skin in the game is a big win-win. If they will earn more, your company will do as well…
Member clubs such as the $9 Fare Club offered by Spirit Airlines or Amazon Prime can be an ingenious way for travel and non-travel brands to diversify their loyalty offerings and drive a different kind of added value than a traditional loyalty program might offer.
This article first appeared in the June 2018 issue of Credit Union Business. One of the biggest challenges for credit unions today is their ability to drive awareness and engagement, including through their digital and mobile channels.
Brand relationships follow a simple law: the more you give, the more you get. That’s why consumers love loyalty programs – they get brand value beyond the price of the transaction, every time they spend. But many brands have been “giving” loyalty rewards and not seeing a return on investment. So what gives?
Engaged customers fall into four categories – the buyers, the advocates, active engagers and loyal followers. Leveraging the myriad channels of communication and contact points is essential to help your travel business stand out and bring in more revenue.
Travel clubs are undoubtedly the new ‘it’ thing. If you are wondering why, just look into the range of services and features they offer to your business. As a member, you get access to insider deals, rewards, preferential rates, special promotions and more.
Brand engagement is the core of any travel business model. The end goal of travel club membership is to increase customer retention and enhance the lifetime value of your customers. It does so via its loyalty programs that enhance customer engagement and consequently increase repeat purchases.
In the past ten years, services like Airbnb, Lyft and Uber have gone from being the cool/new “disruptors” to being the face of a new economy – a “sharing economy,” as it’s called.