Tag: Travel clubs

18
Jun

The Long-range Member Benefits of Travel Clubs – More than Just Miles

The Long-range Member Benefits of Travel Clubs – More than Just Miles

Travel clubs are undoubtedly the new ‘it’ thing. If you are wondering why, just look into the range of services and features they offer to your business. As a member, you get access to insider deals, rewards, preferential rates, special promotions and more. To understand it in detail, let us look beyond regular member benefits and discuss the long-range benefits in detail. Below are long-term member benefits offered by travel clubs that go beyond miles or points accrual: Bespoke experiences Creating a bespoke experience utilizes in-depth knowledge about consumer preferences and buying trends. Considering the fact that millennials form a huge chunk of travelers in the market today, it is important to offer a perfectly tailor-made experience that caters to individual needs. Millennials take, on average, 4.2 trips in a year as compared to 2.9 trips for their older counterparts. (Source) Clearly, they are committed to travel, and a travel club membership gives them the flexibility to choose how to do what they want to do. They are after experiences rather than fixed itineraries and a travel club can be the solution they need. Discounts on the go A travel club that offers discounts on the go is like icing…

18
Jun

How to Achieve Year-Round Brand Engagement with a Travel Club

Brand engagement is the core of any travel business model. The end goal of travel club membership is to increase customer retention and enhance the lifetime value of your customers. It does so via its loyalty programs that enhance customer engagement and consequently increase repeat purchases. Simply put, the more brand engagement, the better results for your travel business. That brings us to the question – how can you achieve brand engagement with a travel club? To break it down for you, let us first look at some facts – Returning customers spend roughly 3 times more than one-time shoppers. 77% of shoppers are repeat/returning shoppers. Returning shoppers account for approximately 33.3% of every $ spent. (Source) It is clear that there is a direct link between brand engagement and customer retention. Now, let us dive right into top brand engagement strategies made possible with a travel club to inspire year-round growth for your travel brand: Update and optimize Travel clubs closely align with the key market trends to continuously update and optimize your brand’s customer engagement. One such powerful trend is the importance of user-generated content. This is illustrated by the fact that 32% of millennials will consult their…

08
Jun

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

In the past ten years, services like Airbnb, Lyft and Uber have gone from being the cool/new “disruptors” to being the face of a new economy – a “sharing economy,” as it’s called. The concept is really simple: identify underused assets such as private vehicles, spare bedrooms or excess travel inventory and create a private market for those assets online. This opens up an “ecosystem” that allows third-party brands or organizations to harness their customer/user base and give them access to discounted products and services online. The travel industry helped pioneer this opportunity through frequent flyer programs that generate cross-brand engagement and loyalty. In the case of travel and lifestyle clubs, members pay a monthly or yearly subscription fee for discounted access to travel and lifestyle benefits – such as premier lounge access, emergency medical evacuations and travel insurance. In return, those organizations add new revenue from subscription fees, strengthen loyalty with existing members, and attract new customers by aligning their brand with exclusivity and world-class products and services through a private club. Best of all, the organization doesn’t have to lift a finger outside its core business or mission – online clubs can be offered “as a service” and…

01
Jun

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

If you’re part of a timeshare company, you know the hard work it takes to run a timeshare successfully. It may be paradise on the actual property, but behind the scenes you’re forever hustling to keep sales high, minimize default rates, and (in your spare time) scouting and acquiring luxury real estate. If that sounds like you, keep reading… Not only are timeshare companies selling the dream of luxury vacation properties, they also often encounter clients’ expectations for food and beverage, tours, amenities and other traditionally hotel-like operations. With so much going on, how can timeshare companies expand benefits and services to meet new expectations for today’s digitally connected and experiential traveler?   Here are 3 ways travel clubs can add new value to timeshare ownership and keep owners happy, loyal and spending more. 1.  Create a one-stop shop for travel booking Travelers are accustomed to online travel agencies where they can book their entire trip – flight, hotel, car rental, activities – all at once. More airlines and hotels are re-investing in their websites and booking engines. They understand that whoever controls the booking gets first pass at offering ancillary merchandise from other suppliers. By offering a subscription travel…

23
Jan

6 Reasons Why Travel Clubs Will be the Next Big Thing

travel clubs

The travel industry is one of the biggest sectors in the world, which accounts for almost 10% of the global GDP. Though, in the last few years, we have seen a drastic change in the travel and tourism industry. It already provides an employment to over 290 million people, which will only increase in the coming years (source). Gone are the days when travelers used to prefer standard packages. In order to provide a customized experience, they are relying on the prevalent membership economy. There is a reason why travel clubs are known as the future of the tourism industry and are here to stay. Here’s why travel club platforms are going to see an evident boom in the coming years: Travelers are moving beyond package deals In the last decade, tons of travel firms managed to attract more travelers by providing a wide range of standard tours and packages. Though, this trend is gradually coming to an end as people like to have a personalized experience while traveling. According to a research in the US, only 6.4% of people would like to travel in standard group tours (source). The rest of them would like to either travel solo or…