Tag: Travel marketing

21
Jun

Travel Marketing: Travel Clubs versus Online Travel Agencies

The top online travel agencies (OTAs) invest billions of dollars for one purpose – to get the right travel products to the right customers at the right time. Major OTAs like Expedia have been successful by creating multiple brands across different websites targeted to different audience segments. This has been a mixed blessing for airlines and other suppliers (they pay high fees to OTAs), but for regular consumers OTAs have been wildly popular. The reason is simple – OTAs make it easy to find fares online, search for hotel rooms, plan trips and so much more. The OTA value proposition isn’t limited to one category but meets every imaginable need for the connected traveler. The diversity of OTA brands proves how much opportunity there is to serve the needs of unique audiences online, and even non-travel brands and organizations can add new revenue and increase member loyalty through a travel club offering. Travel Clubs Outside the Travel Industry Credit unions, for example, often provide vacation loans to their members. For an additional subscription fee, credit unions could offer their members access to a private travel club online, where they could plan their flight and hotel at discounted rates, talk to…

01
Jun

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

If you’re part of a timeshare company, you know the hard work it takes to run a timeshare successfully. It may be paradise on the actual property, but behind the scenes you’re forever hustling to keep sales high, minimize default rates, and (in your spare time) scouting and acquiring luxury real estate. If that sounds like you, keep reading… Not only are timeshare companies selling the dream of luxury vacation properties, they also often encounter clients’ expectations for food and beverage, tours, amenities and other traditionally hotel-like operations. With so much going on, how can timeshare companies expand benefits and services to meet new expectations for today’s digitally connected and experiential traveler?   Here are 3 ways travel clubs can add new value to timeshare ownership and keep owners happy, loyal and spending more. 1.  Create a one-stop shop for travel booking Travelers are accustomed to online travel agencies where they can book their entire trip – flight, hotel, car rental, activities – all at once. More airlines and hotels are re-investing in their websites and booking engines. They understand that whoever controls the booking gets first pass at offering ancillary merchandise from other suppliers. By offering a subscription travel…