Tag: Uber

08
Jun

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

In the past ten years, services like Airbnb, Lyft and Uber have gone from being the cool/new “disruptors” to being the face of a new economy – a “sharing economy,” as it’s called. The concept is really simple: identify underused assets such as private vehicles, spare bedrooms or excess travel inventory and create a private market for those assets online. This opens up an “ecosystem” that allows third-party brands or organizations to harness their customer/user base and give them access to discounted products and services online. The travel industry helped pioneer this opportunity through frequent flyer programs that generate cross-brand engagement and loyalty. In the case of travel and lifestyle clubs, members pay a monthly or yearly subscription fee for discounted access to travel and lifestyle benefits – such as premier lounge access, emergency medical evacuations and travel insurance. In return, those organizations add new revenue from subscription fees, strengthen loyalty with existing members, and attract new customers by aligning their brand with exclusivity and world-class products and services through a private club. Best of all, the organization doesn’t have to lift a finger outside its core business or mission – online clubs can be offered “as a service” and…