The travel industry is one of the biggest business sectors in the world. It accounts for almost 10% of the global GDP and provides employment to about 300 million people. That is expected to increase over 100 million more jobs in the coming decade.
Following the pandemic, the hunger and passion for travel has increased dramatically. However, the days are gone where travelers used to prefer standard packages offered by traditional tour operators. Rather, they are seeking customized experiences or are designing their own experiences. Increasingly, they are discovering and joining the private travel clubs for specialized resources and access to better rates and options.
This is quickly setting the stage for customized travel club future to become the next big wave of the tourism industry and this emerging trend will be here to stay. Specifically, here are 6 core travel club advantages for providers, builders, and marketers who will benefit from this new dynamic.
Reason 1 – Travelers Are Moving Beyond Package Deals
In the last decade, tons of travel firms managed to attract more travelers by providing a wide range of standard tours and packages. However, this trend is gradually coming to an end because people like to have a personalized experience while traveling. According to some recent research of American travelers, only 6.4% of people surveyed would like to travel in traditional group tours.
The rest of them would like to either travel solo or with their family and friends to enjoy a customized experience. Therefore, by leveraging a private travel club advantages, they can easily fulfill their needs while also reducing their costs.
Reason 2 – The Rise Of The Subscription Economy
There are an increasing number of companies that are leveraging the benefit of the growing travel club impact. For industries like financial services, entertainment, news, and even direct sales, customized travel club benefits are becoming the secret to recruiting and retention.
With the ever-increasing cost of acquiring new customers, innovative loyalty programs like travel clubs are helping businesses optimize their member and subscriber relationships. It is the business model of the travel club future, and it is only going to expand in the long run. Further, now that most consumers are already familiar and comfortable with subscription economy, it is easier to highlight the travel club advantages.
Reason 3 – The Changing Needs Of Millennial Travelers
Millennials have already surpassed Baby Boomers to become the largest generation in America. That fact is changing the very fabric of the travel industry. If you want to maximize travel club impact to succeed and gain productive results, then you need to keep the needs of Millennials in mind.
Millennials don’t have any standard requirements when it comes to travel. There are times when they seek adventure, other times where they seek deluxe getaways, and other times when they just want to take a solo trip. Only a dedicated travel club platform can help them meet their needs in a single place.
Reason 4 – A Shift Towards Reliable Support Services
Research has found that almost 80% of all travel decisions are made by women. It doesn’t matter if they are planning a solo or a family trip – they frequently favor providers who offer reliable customer support services. This is exactly where travel club benefits have a lead. By providing exclusive services like 24/7 personal assistance, medical facilities, fast documentation, and more, they make sure their members are well taken care of.
Reason 5 – Staycations and Bleisure Trips
These are the two major trends that are only going to get bigger in the upcoming years of the travel club future. Increasingly, people like to mix business with leisure while visiting their destination. This helps them explore a new place while also meeting their business needs. Additionally, instead of visiting numerous places, many are enjoying like experience of exploring their own area or somewhere relatively nearby (a stay-vacation).
Ideally, a travel club can tap this trend. They can easily integrate dedicated corporate travel programs while also collaborating with a wide assortment of hotels, resorts, and vacation homes. This enhances the travel club impact to become a one-stop destination for every kind of travel need.
Reason 6 – The Integration Of Technology With Travel
Technology has changed our world and touched almost every business sector. Travel is certainly no exception. According to Google, 79% of people now use their mobile devices to research and book their trips and vacations. Since travel club platforms are mobile-friendly, using them is easy and saves time.
Additionally, travelers look for “insider options” like price guarantees, medical evacuation services, airport lounge access, multi-language support, and even shopper discounts. These are all benefits that can easily be included in travel club memberships.
People also read: The Complete Guide To Online Travel Agencies
How To Quickly And Easily Add A Travel Club Benefits
If you would like to see how to add a travel-based rewards and loyalty program then book a live demo with us, and we will further explain the process and guide you through the selection of benefits that you could offer. Adding travel rewards is now one of the smartest tactics that your brand can use to recruit and retain the right people for your organization.
