Although the actual holidays may be a few weeks away, now is the right time to begin thinking about holiday travel plans. Coincidentally, now is also the right time to launch your travel subscription program, as holiday spirits are high.
According to a loyalty survey, 93% of consumers have embraced some form of a subscription program, and the travel sector is no different. There is ni better time than the holiday season to launch a travel subscription business due to the surge in travel demand and the opportunity to begin preparing for the New year travel rush.
Let’s look at six compelling reasons to schedule your travel subscription program’s launch now:
Reasons Why Launching a Travel Subscription Model Before the Holiday Season is a Smart Move!
1. Increased Travel Demand During the Holiday Season
The holiday season is traditionally the busiest time of year for travel. A Forbes survey indicates that 40% of travelers are looking to travel more this year, including during the holiday season. With people eager to visit loved ones or take vacations, the need for affordable and flexible travel options skyrockets.
You can tap into this demand by launching your travel subscription platform now. Travelers will appreciate the benefits of locking in future trips at today’s prices and accessing exclusive deals, positioning your subscription as a timely and valuable offering.
2. Capitalize on Early Renewals for the New Year
The subscription economy is built on recurring revenue, and starting a subscription program right before the holidays ensures you’re in a prime position to collect renewals going into the new year. Subscriptions launched during this period often extend into the new year, giving you a consistent income stream beyond the holiday season.
A travel subscription business offers a unique opportunity to entice members with holiday promotions and lock them in for long-term engagements.
3. The Appeal of Gifting Travel Subscriptions
One of the growing trends in holiday shopping is the purchase of subscription services as gifts. Travel subscriptions are the perfect fit for this trend, offering a unique and practical gift that provides value throughout the year.
By launching a travel subscription platform now, you can market your services as the ideal holiday gift, offering adventure, flexibility, and the promise of future travel. This creates an additional revenue stream during the holiday season as consumers seek innovative gifting options.
4. Competitive Advantage with Holiday Promotions
The holiday season is synonymous with promotions, and launching your travel subscription business during this period allows you to take advantage of consumer spending habits. You can offer exclusive discounts, limited-time offers, and bundled travel benefits to attract new subscribers and create a sense of urgency.
For a travel subscription model, offering a limited-time discount for holiday bookings or exclusive travel rewards can give you a competitive edge and set the stage for success.
5. Loyalty Programs Flourish During Peak Travel Times
Loyalty programs thrive during periods of high travel activity, such as the holiday season. Offering the best loyalty rewards programs alongside a Travel Subscription model ensures that your customers feel rewarded and appreciated.
By integrating your travel subscription platform with a robust loyalty program, you’ll attract and retain more subscribers.
6. Build a Strong Customer Base Before the New Year Rush
Launching a travel subscription before the holiday season ensures that you’re building a solid customer base going into the new year. Early adopters who join during the holiday period are more likely to spread the word, leading to organic growth through referrals.
By starting now, you position your business to capitalize on this growth, ensuring that your travel subscription business is thriving as the new year begins.
Go To Market Time Is Key For a Travel Subscription Subscription Platform
Before you launch a travel subscription product or platform, it is key to understand the logistics behind a great program that offers real value to the members and the benefit of having a private label platform provider like Custom Travel Solutions by your side to do it.
A private label provider ensures that you can swiftly and efficiently leverage a vast inventory of travel services and benefits without having to spend the time and effort to cultivate these relationships on your own. When you choose to work with Custom Travel Solutions, your platform can go live in as little as 10 business days.
How do we do this? We have perfected our technology over the years to provide a truly customizable and scalable platform for our clients.
Our clients can instantly access over 3.3 million accommodations across the globe, curated tours, activities, car rentals, air fares and other benefits at member only rates that are completely exclusive.
If you want to take your travel subscription platform live within 10 business days, right in time to promote it for the holiday season and captilize on the booking surge during the New Year, book a demo with our specialists now.
