Loyalty Program Self-Assessment Loyalty Program Self-Assessment 1. PROGRAM STRATEGY Clear program objectives and KPIs Defined success metrics aligned to business goals 2. SEGMENTATION & PERSONALIZATION Segments built from real data Personalization across messaging, rewards, and experiences 3. VALUE DELIVERY Welcome offers or instant perks Tiering structure with clear progression 4. REDEMPTION & FLEXIBILITY Multiple redemption options Easy, intuitive redemption flow 5. SUPPORT & EXPERIENCE High-touch support for top members Consistent, brand-aligned communication 6. ENGAGEMENT & RETENTION TRIGGERS Automated campaigns for key moments Lifecycle marketing based on travel behavior 7. TECHNOLOGY & INFRASTRUCTURE Scalable loyalty platform CRM integrations + data visibility Submit Quiz Your Score: