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Why Retention Matters for Travel Club Members?  Membership retention is critical for the success of travel clubs. Attracting new members is essential, but the real profitability lies in retaining loyal members. Research shows that retaining an existing customer is 5–10 times more cost-effective than acquiring a new one for travel clubs, where subscription models are […]

Cruise Tourism is ready to sail into 2025 with a rigorous momentum of a couple of innovations. The cruising world is getting bigger and greener, ultimately attributed to cutting-edge technology and personalized travel experiences, which everyone loves!  The upcoming year is expected to see a boom in the number of travelers; up to 35 million

Airline loyalty programs once heralded as essential tools for retaining frequent travelers, are now under heavy scrutiny. The Department of Transportation (DOT) and frustrated consumers question their value, particularly as airlines raise spending thresholds and devalue airline rewards. Airlines have relied on these programs for years to foster loyalty, but frequent fliers are reevaluating their

The Challenge of Maintaining Member Retention for Elite Loyalty Members Elite tiers in loyalty programs are supposed to embody exclusivity, offering top-tier members unparalleled benefits. However, overpopulated elite tiers have become a growing challenge as loyalty programs expand. This dilution of exclusivity often leads to dissatisfaction, decreased engagement, and increased churn among members who once

Creating a compelling brand for your travel club isn’t just about having a catchy name or an eye-catching logo. It’s about creating a storyline that keeps the listeners hooked, understanding your audience, maintaining consistent messaging, and presenting a polished visual identity.  A strong brand can differentiate between a fleeting visitor and a lifelong member in

With the travel club industry maturing, we have seen different roles emerge. One such role is that of a travel club distributor. Some may confuse it for a travel agent, but the two roles are distinctly different.  Understanding the differences between these paths is crucial for anyone looking to start a career in the travel

The cruise tourism industry, a vital component of global tourism, has charted a course through turbulent waters over recent years. In 2024, it stands stronger than ever, propelled by innovation, resilience, and an unwavering commitment to offering unforgettable experiences on the high seas.  This year’s State of the Cruise Travel Industry Report by the Cruise Lines International

Travel insurance covers the costs and losses associated with traveling. It’s an essential tool for travelers, protecting potential issues arising before or during a trip. Travel security products include coverage for medical expenses, trip cancellations, lost luggage, flight accidents, and other unexpected travel-related expenses. This coverage particularly benefits those planning trips abroad, extended vacations, or

The travel industry has seen many shifts in the last few years. One of the most noteworthy ones is the emergence of white-labeled solutions that offer clubs and loyalty programs a constrained way of providing benefits and rewards to their audience.  The real game changer in this domain is private-labeled travel solutions, which give the

Bleisure travel, a fusion of business and leisure, is swiftly becoming the preferred mode of travel for modern professionals. A portmanteau of business and leisure it refers to a type of travel where individuals combine business trips with leisure or recreational activities. It involves extending a work-related trip to include personal enjoyment or relaxation time. 

The consumer banking space is being redefined, with leading financial institutions like JPMorgan Chase, Capital One, and Citi extending their reach into the travel industry.  This expansion signifies a radical shift, with banks emerging as integral parts of the travel sector, intending to drive customer loyalty and expand their financial footprint. Before exploring how travel

As we ease into the second quarter of  2024, the travel industry is undergoing constant innovation, and travelers’ use of travel solutions is also evolving.  A recent Forbes Advisor survey revealed that nine out of ten Americans plan to travel at least as much in 2024 as they did in the previous year, while 40% aim to