Managing Member Retention in Overpopulated Elite Tiers in Loyalty Programs
The Challenge of Maintaining Member Retention for Elite Loyalty Members Elite tiers in loyalty programs are supposed to embody exclusivity, offering top-tier members unparalleled benefits. However, overpopulated elite tiers have become a growing challenge as loyalty programs expand. This dilution of exclusivity often leads to dissatisfaction, decreased engagement, and increased churn among members who once […]
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