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Blog The Rise of Split Payment Culture in Travel: What It Means for Membership Programs The travel industry has experienced a seismic shift in how consumers approach payments. Split payment options are becoming a dominant trend, reshaping the way people budget and pay for travel experiences. For membership programs, this shift presents unique opportunities and […]

Blog Optimizing Travel Club Membership Retention Through Behavioral Segmentation and Targeted Content Why Retention Matters for Travel Club Members?  Membership retention is critical for the success of travel clubs. Attracting new members is essential, but the real profitability lies in retaining loyal members. Research shows that retaining an existing customer is 5–10 times more cost-effective

Blog Cruise Tourism Trends for 2025: What’s New and Exciting? Cruise Tourism is ready to sail into 2025 with a rigorous momentum of a couple of innovations. The cruising world is getting bigger and greener, ultimately attributed to cutting-edge technology and personalized travel experiences, which everyone loves!  The upcoming year is expected to see a

Blog Dynamic Redemption Models for Airline Travel Rewards: Unlocking Higher Margins in Hotels, Car Rentals, and More Airline loyalty programs once heralded as essential tools for retaining frequent travelers, are now under heavy scrutiny. The Department of Transportation (DOT) and frustrated consumers question their value, particularly as airlines raise spending thresholds and devalue airline rewards.

Blog Managing Member Retention in Overpopulated Elite Tiers in Loyalty Programs The Challenge of Maintaining Member Retention for Elite Loyalty Members Elite tiers in loyalty programs are supposed to embody exclusivity, offering top-tier members unparalleled benefits. However, overpopulated elite tiers have become a growing challenge as loyalty programs expand. This dilution of exclusivity often leads

Blog Building a Strong Travel Club Brand: Tips and Best Practices Creating a compelling brand for your travel club isn’t just about having a catchy name or an eye-catching logo. It’s about creating a storyline that keeps the listeners hooked, understanding your audience, maintaining consistent messaging, and presenting a polished visual identity.  A strong brand

Blog Being a Travel Agent vs. Selling Travel Club Subscriptions With the travel club industry maturing, we have seen different roles emerge. One such role is that of a travel club distributor. Some may confuse it for a travel agent, but the two roles are distinctly different.  Understanding the differences between these paths is crucial

Blog The Cruise Tourism Industry of 2024 – Trends & Outlook for the Future The cruise tourism industry, a vital component of global tourism, has charted a course through turbulent waters over recent years. In 2024, it stands stronger than ever, propelled by innovation, resilience, and an unwavering commitment to offering unforgettable experiences on the

Blog Why Are Travel Insurance Products Gaining Popularity In 2024? Travel insurance covers the costs and losses associated with traveling. It’s an essential tool for travelers, protecting potential issues arising before or during a trip. Travel security products include coverage for medical expenses, trip cancellations, lost luggage, flight accidents, and other unexpected travel-related expenses. This

Blog 2024 Bleisure Trips Outlook and its Travel Benefits For Employers The travel industry has seen many shifts in the last few years. One of the most noteworthy ones is the emergence of white-labeled solutions that offer clubs and loyalty programs a constrained way of providing benefits and rewards to their audience.  The real game

Blog Why A Travel Club Loyalty Is A Win-Win For Revenuea2024 Bleisure Trips Outlook & its Travel Benefits For Employers Bleisure travel, a fusion of business and leisure, is swiftly becoming the preferred mode of travel for modern professionals. A portmanteau of business and leisure it refers to a type of travel where individuals combine

Blog The Synergy of Travel and Banking – Cultivating Loyalty and Wallet Share This expansion signifies a radical shift, with banks emerging as integral parts of the travel sector, intending to drive customer loyalty and expand their financial footprint. Before exploring how travel is redefining customer loyalty benchmarks for banks, it’s important to discuss the