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Blog Improving Customer Loyalty When Prices Rise: How Tiering and Bundling Protect Retention in Travel Improving customer loyalty has become structurally harder in the global travel industry. Across airlines, hotels, OTAs, and travel fintech platforms, prices are rising while customer tolerance for delayed or uncertain rewards is shrinking. Inflation, dynamic pricing, and repeated loyalty devaluations […]

Blog The Loyalty Points System Is Under Pressure – And Brands Are Searching for What Comes Next Loyalty has never been more visible – or more scrutinized. Every major bank, airline, and consumer brand now leads with a loyalty proposition. Points, miles, cashback, tiers, multipliers – the mechanics are everywhere. On the surface, participation looks

Blog Sleep Tourism: The Next Frontier in Wellness Travel Travel trends reflect the needs of the moment. Wellness retreats rose after the pressures of fast-paced corporate life. Slow travel emerged as an antidote to over-scheduled itineraries. Now, a new category is rapidly gaining traction: sleep tourism, travel explicitly designed to help people rest, reset, and

Blog From Empty Inventory to Emotional Value: Resort Weeks as the New Loyalty Currency For years, loyalty programs have relied on points, cashback, and recurring discounts to keep customers engaged. These incentives were effective when consumers were motivated by savings, but the landscape has since evolved. Today’s travelers value experiences far more than incremental discounts,

Blog Beyond Cashback: How Financial Loyalty Programs Can Monetize Lifestyle For decades, financial loyalty programs have relied on a narrow value model: issue cashback, offer points, and hope customers remain engaged. While this approach did deliver predictable behavior in the past, it no longer provides a competitive advantage. Cashback is linear; it rewards a single

Blog The New Math of Loyalty: Why Share of Wallet Outperforms Discount-Based Retention For decades, loyalty teams relied on a comforting illusion: “If we discount it, they will stay.” But 2025 is exposing the truth: Discount-driven loyalty is expensive, shallow, and ultimately ineffective. It attracts deal-chasers rather than true loyalists… and worse, it trains customers to

Blog Why Shoulder Season Travel Is the Secret Weapon for Subscription Clubs The Overlooked Goldmine in Travel Ask most travelers when they plan vacations, and the answers are predictable: summer, winter holidays, spring breaks. Those peak times are crowded, expensive, and competitive. But in the margins, the quieter months before and after the rush lie

Blog Travel + Loyalty as a Service: The Membership Model Consumers Actually Want Loyalty Needs a Rethink For years, brands have relied on points, tiers, and discounts to keep customers engaged. But let’s be honest – most of today’s loyalty programs feel dated. Points expire, tiers confuse, and discounts blend into the background. Enter Loyalty