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Blog Sleep Tourism: The Next Frontier in Wellness Travel Travel trends reflect the needs of the moment. Wellness retreats rose after the pressures of fast-paced corporate life. Slow travel emerged as an antidote to over-scheduled itineraries. Now, a new category is rapidly gaining traction: sleep tourism, travel explicitly designed to help people rest, reset, and […]
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Blog From Empty Inventory to Emotional Value: Resort Weeks as the New Loyalty Currency For years, loyalty programs have relied on points, cashback, and recurring discounts to keep customers engaged. These incentives were effective when consumers were motivated by savings, but the landscape has since evolved. Today’s travelers value experiences far more than incremental discounts,
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Blog Beyond Cashback: How Financial Loyalty Programs Can Monetize Lifestyle For decades, financial loyalty programs have relied on a narrow value model: issue cashback, offer points, and hope customers remain engaged. While this approach did deliver predictable behavior in the past, it no longer provides a competitive advantage. Cashback is linear; it rewards a single
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Blog The New Math of Loyalty: Why Share of Wallet Outperforms Discount-Based Retention For decades, loyalty teams relied on a comforting illusion: “If we discount it, they will stay.” But 2025 is exposing the truth: Discount-driven loyalty is expensive, shallow, and ultimately ineffective. It attracts deal-chasers rather than true loyalists… and worse, it trains customers to
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Blog Experiential Travel in the Subscription Era: Turning Memories Into Membership Value From Points to Experiences – The Shift That’s Redefining Travel Loyalty For decades, loyalty programs have relied on points, discounts, and upgrades to retain travelers. But modern travelers – especially luxury consumers – are no longer impressed by another 10% off a room.
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Blog Beyond Luxury: Why Purpose-Driven Travel Is Redefining What “Premium” Means Luxury Isn’t Just Leather and Linen Anymore There was a time when “premium” meant five-star hotels, white-glove service, and imported champagne on arrival. In 2026, that checklist feels dated. Today’s traveler, especially the next generation of affluent consumers, wants more than indulgence. They want
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Blog Why Every Loyalty Program Should Include Cruise Travel in 2026 The Next Loyalty Frontier: Cruise Travel Cruise travel is quietly becoming one of the biggest opportunities for loyalty programs in 2026. Once seen as a niche vacation type, cruises have evolved into all-inclusive, experience-rich journeys that cater to every traveler segment, families, couples, luxury
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Blog Travel Trends 2026: From Membership Models to Meaningful Journeys In 2026, more than ever, travel will cease being just about getting somewhere. It will be about feeling, connecting, and belonging. Travelers want their trips to reflect values, identity, and meaning, not just checklists of attractions. Across industry forecasts, four big trends are shaping that
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Blog Why Shoulder Season Travel Is the Secret Weapon for Subscription Clubs The Overlooked Goldmine in Travel Ask most travelers when they plan vacations, and the answers are predictable: summer, winter holidays, spring breaks. Those peak times are crowded, expensive, and competitive. But in the margins, the quieter months before and after the rush lie
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Blog Travel + Loyalty as a Service: The Membership Model Consumers Actually Want Loyalty Needs a Rethink For years, brands have relied on points, tiers, and discounts to keep customers engaged. But let’s be honest – most of today’s loyalty programs feel dated. Points expire, tiers confuse, and discounts blend into the background. Enter Loyalty
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Blog Why Travel Benefits Belong in Every Small Business Loyalty Program For small businesses, the traditional perks like points, punch cards, and discounts are starting to feel stale – especially when customers can get similar benefits elsewhere. To compete, loyalty programs need something more aspirational: something that evokes emotion, travel, and experience. That’s where travel
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Blog Why Super Apps Need Travel to Lift Daily Active Use The Engagement Problem Super Apps Won’t Admit Super apps dominate markets by packing payments, messaging, e-commerce, and lifestyle services into one seamless platform. From WeChat to Grab to Paytm, they’ve redefined convenience. But there’s a problem no one talks about: once users get past
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