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The world of travel continues to evolve, driven by changing consumer preferences, technological advancements, and a growing awareness of sustainability. There has been a lot of speculation and predictions by key players in the industry.  As we enter 2025, these emerging trends shape how people explore the world and what they expect from their travel […]

Travel is evolving into something far more personal and immersive. Gone are the days when ticking off landmarks was the main objective. Today’s travelers seek experience based travel, focusing on shared moments like attending live concerts, cheering at sporting events, or marveling at natural wonders. These shared experiences transcend borders and connect people, making travel

The publishing industry has faced significant challenges in recent years. The stats in 2024 show that print circulation in the US dropped by 14%, and the UK regional newspapers also lost a quarter of their sales compared to 2007. Digital subscriptions may be growing but are nearly insufficient to compensate for these losses.  As print

The travel industry has experienced a seismic shift in how consumers approach payments. Split payment options are becoming a dominant trend, reshaping the way people budget and pay for travel experiences. For membership programs, this shift presents unique opportunities and challenges, calling for strategic adaptation to remain competitive and meet consumer expectations. What Are Split

Why Retention Matters for Travel Club Members?  Membership retention is critical for the success of travel clubs. Attracting new members is essential, but the real profitability lies in retaining loyal members. Research shows that retaining an existing customer is 5–10 times more cost-effective than acquiring a new one for travel clubs, where subscription models are

Cruise Tourism is ready to sail into 2025 with a rigorous momentum of a couple of innovations. The cruising world is getting bigger and greener, ultimately attributed to cutting-edge technology and personalized travel experiences, which everyone loves!  The upcoming year is expected to see a boom in the number of travelers; up to 35 million

Airline loyalty programs once heralded as essential tools for retaining frequent travelers, are now under heavy scrutiny. The Department of Transportation (DOT) and frustrated consumers question their value, particularly as airlines raise spending thresholds and devalue airline rewards. Airlines have relied on these programs for years to foster loyalty, but frequent fliers are reevaluating their

The Challenge of Maintaining Member Retention for Elite Loyalty Members Elite tiers in loyalty programs are supposed to embody exclusivity, offering top-tier members unparalleled benefits. However, overpopulated elite tiers have become a growing challenge as loyalty programs expand. This dilution of exclusivity often leads to dissatisfaction, decreased engagement, and increased churn among members who once

Creating a compelling brand for your travel club isn’t just about having a catchy name or an eye-catching logo. It’s about creating a storyline that keeps the listeners hooked, understanding your audience, maintaining consistent messaging, and presenting a polished visual identity.  A strong brand can differentiate between a fleeting visitor and a lifelong member in

With the travel club industry maturing, we have seen different roles emerge. One such role is that of a travel club distributor. Some may confuse it for a travel agent, but the two roles are distinctly different.  Understanding the differences between these paths is crucial for anyone looking to start a career in the travel

The cruise tourism industry, a vital component of global tourism, has charted a course through turbulent waters over recent years. In 2024, it stands stronger than ever, propelled by innovation, resilience, and an unwavering commitment to offering unforgettable experiences on the high seas.  This year’s State of the Cruise Travel Industry Report by the Cruise Lines International

Travel insurance covers the costs and losses associated with traveling. It’s an essential tool for travelers, protecting potential issues arising before or during a trip. Travel security products include coverage for medical expenses, trip cancellations, lost luggage, flight accidents, and other unexpected travel-related expenses. This coverage particularly benefits those planning trips abroad, extended vacations, or