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Blog 5 Common CRM Mistakes That Hurt Loyalty Program Performance (And How to Fix Them)​ A loyalty program is only as strong as the Customer Relationship Management (CRM) system behind it. If your CRM and loyalty programs aren’t working together, you miss out on opportunities to increase engagement, boost retention, and drive revenue. Too many […]

Blog Travel Trends to Watch in 2025 & What They Mean for Subscription Travel  The world of travel continues to evolve, driven by changing consumer preferences, technological advancements, and a growing awareness of sustainability. There has been a lot of speculation and predictions by key players in the industry.  As we enter 2025, these emerging

Blog What is Experience Based Travel, and What Trends Are Expected Around It in 2025? Travel is evolving into something far more personal and immersive. Gone are the days when ticking off landmarks was the main objective. Today’s travelers seek experience based travel, focusing on shared moments like attending live concerts, cheering at sporting events,

Blog From Print to Profit: How the Publishing Industry Can Integrate a Travel Subscription Program to Revive Revenue Streams The publishing industry has faced significant challenges in recent years. The stats in 2024 show that print circulation in the US dropped by 14%, and the UK regional newspapers also lost a quarter of their sales

Blog The Rise of Split Payment Culture in Travel: What It Means for Membership Programs The travel industry has experienced a seismic shift in how consumers approach payments. Split payment options are becoming a dominant trend, reshaping the way people budget and pay for travel experiences. For membership programs, this shift presents unique opportunities and

Blog Optimizing Travel Club Membership Retention Through Behavioral Segmentation and Targeted Content Why Retention Matters for Travel Club Members?  Membership retention is critical for the success of travel clubs. Attracting new members is essential, but the real profitability lies in retaining loyal members. Research shows that retaining an existing customer is 5–10 times more cost-effective

Blog Cruise Tourism Trends for 2025: What’s New and Exciting? Cruise Tourism is ready to sail into 2025 with a rigorous momentum of a couple of innovations. The cruising world is getting bigger and greener, ultimately attributed to cutting-edge technology and personalized travel experiences, which everyone loves!  The upcoming year is expected to see a

Blog Dynamic Redemption Models for Airline Travel Rewards: Unlocking Higher Margins in Hotels, Car Rentals, and More Airline loyalty programs once heralded as essential tools for retaining frequent travelers, are now under heavy scrutiny. The Department of Transportation (DOT) and frustrated consumers question their value, particularly as airlines raise spending thresholds and devalue airline rewards.

Blog Managing Member Retention in Overpopulated Elite Tiers in Loyalty Programs The Challenge of Maintaining Member Retention for Elite Loyalty Members Elite tiers in loyalty programs are supposed to embody exclusivity, offering top-tier members unparalleled benefits. However, overpopulated elite tiers have become a growing challenge as loyalty programs expand. This dilution of exclusivity often leads

Blog Building a Strong Travel Club Brand: Tips and Best Practices Creating a compelling brand for your travel club isn’t just about having a catchy name or an eye-catching logo. It’s about creating a storyline that keeps the listeners hooked, understanding your audience, maintaining consistent messaging, and presenting a polished visual identity.  A strong brand

Blog Being a Travel Agent vs. Selling Travel Club Subscriptions With the travel club industry maturing, we have seen different roles emerge. One such role is that of a travel club distributor. Some may confuse it for a travel agent, but the two roles are distinctly different.  Understanding the differences between these paths is crucial

Blog The Cruise Tourism Industry of 2024 – Trends & Outlook for the Future The cruise tourism industry, a vital component of global tourism, has charted a course through turbulent waters over recent years. In 2024, it stands stronger than ever, propelled by innovation, resilience, and an unwavering commitment to offering unforgettable experiences on the