Customer Retention & Churn

Person reviewing an insurance policy document at a desk, representing customer retention and policyholder loyalty

Retaining High-Value Policyholders When Nearly 1 in 3 Customers Switch

Blog Retaining High-Value Policyholders When Nearly 1 in 3 Customers Switch Insurance has spent the past several years repricing risk, and policyholders have responded the way rational customers do: they went shopping. J.D. Power data reported in early 2026 shows a record 57% of auto insurance customers shopped for coverage in 2025, up from 49% […]

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Travel Benefits for Customer Retention

Blog Travel Benefits for Customer Retention: The Most Underused Loyalty Lever Most subscription and membership operators are fighting the same battle on the same ground. They add another points multiplier, another cashback tier, another discount — and watch the retention curve barely move. The tactics are sound, but they are crowded. Everyone has them, which

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A diverse corporate team collaborating and discussing strategy during a meeting in a modern conference room.

What Is Customer Retention? (And the One Lever Most Subscription Operators Underestimate)

Blog Why A Travel Club Loyalty Is A Win-Win For Revenue Quick answer Customer retention is the percentage of customers a business keeps over a given period. For subscription and membership operators, it is the single most important lever for revenue growth, a 5% increase in retention can lift profits by 25-95%. The fastest-moving retention

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A close-up of a person holding a gold credit card while working on a laptop at a wooden desk.

Churn Rate Analysis Reveals Why Month 4 Is Your Loyalty Program’s Danger Zone

Blog Churn Rate Analysis Reveals Why Month 4 Is Your Loyalty Program’s Danger Zone Loyalty platforms and subscription businesses spend a great deal of energy celebrating new member signups. What they spend far less time examining is the quiet exit that happens roughly four months later. This is not a rare edge case. It is

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Fitness Club Retention: Travel Credits Keep Members Past Month 6

Retention Gains: Why Travel Credits Keep Fitness-Club Members Active After Month Six

Blog Retention Gains: Why Travel Credits Keep Fitness-Club Members Active After Month Six Most fitness clubs see a predictable curve: new members arrive energised, activity peaks in months two and three, then attendance slips. By month six, as many as 40 percent have either frozen their subscription or cancelled outright. The usual fixes, free guest

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Optimizing Travel Club Membership Retention Through Behavioral Segmentation and Targeted Content

Blog Optimizing Travel Club Membership Retention Through Behavioral Segmentation and Targeted Content Why Retention Matters for Travel Club Members?  Membership retention is critical for the success of travel clubs. Attracting new members is essential, but the real profitability lies in retaining loyal members. Research shows that retaining an existing customer is 5–10 times more cost-effective

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10 Member Engagement Ideas To Tips Build Loyalty In an Age of Information Overload

Blog 10 Member Engagement Ideas To Tips Build Loyalty In an Age of Information Overload Member engagement is as important as getting as running a business. Keeping members engaged in today’s age of short attention spans can be challenging, particularly in light of the flood of information and the frequent criticism on social media.  To

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