Loyalty Program Strategy

Blog Improving Customer Loyalty When Prices Rise: How Tiering and Bundling Protect Retention in Travel Improving customer loyalty has become structurally harder in the global travel industry. Across airlines, hotels, OTAs, and travel fintech platforms, prices are rising while customer tolerance for delayed or uncertain rewards is shrinking. Inflation, dynamic pricing, and repeated loyalty devaluations

Blog The Loyalty Points System Is Under Pressure – And Brands Are Searching for What Comes Next Loyalty has never been more visible – or more scrutinized. Every major bank, airline, and consumer brand now leads with a loyalty proposition. Points, miles, cashback, tiers, multipliers – the mechanics are everywhere. On the surface, participation looks

Blog From Empty Inventory to Emotional Value: Resort Weeks as the New Loyalty Currency For years, loyalty programs have relied on points, cashback, and recurring discounts to keep customers engaged. These incentives were effective when consumers were motivated by savings, but the landscape has since evolved. Today’s travelers value experiences far more than incremental discounts,

Blog The New Math of Loyalty: Why Share of Wallet Outperforms Discount-Based Retention For decades, loyalty teams relied on a comforting illusion: “If we discount it, they will stay.” But 2025 is exposing the truth: Discount-driven loyalty is expensive, shallow, and ultimately ineffective. It attracts deal-chasers rather than true loyalists… and worse, it trains customers to

Blog Loyalty Engagement Is Flatlining, Here’s How Travel Benefits Bring It Back to Life Customer relationships aren’t built on points alone. Over the last two years, program data from retail, banking, and subscription brands all point in the same direction: loyalty engagement, the share of members who actively open emails, log in, and redeem perks,

Customer Relationship Management Strategy: How Omnichannel CRM Elevates Travel Loyalty Maintaining strong customer relationships in the travel industry requires more than generic perks and a few discount codes. In an era where travelers move across multiple touchpoints, websites, mobile apps, social media, and phone support, brands need a customer relationship management strategy that delivers cohesive,

Coalition Loyalty Programs as a Growth Strategy: Negotiating Win-Win Partnerships in Travel The modern travel sector is highly competitive, and capturing and retaining customer attention can be challenging. One strategic approach that continues to gain traction is the use of brand loyalty programs in the form of coalition loyalty initiatives.  These allow multiple brands to